CONDUCTR has partnered with Supercell to help bring Clash of Clans into the physical world through Clash for the Stache, a new interactive live experience launching in San Diego ahead of this year’s Comic-Con.
Developed in collaboration with Supercell, Fever and GDX, the experience invites groups of players to work together through a series of interactive physical challenges inspired by the hit mobile game. CONDUCTR was responsible for developing the gameplay media and software that powers the experience, while sister company Game Volt supplied its Arena platform.
The project demonstrates how Game Volt‘s modular technology platform can be combined with CONDUCTR’s in-house creative and technical expertise to create bespoke interactive experiences for globally recognised entertainment brands. By bringing together gameplay development, software engineering, media production and immersive design, the collaboration showcases a flexible approach to translating digital worlds into shared physical experiences.
Jos van der Steen, COO at CONDUCTR, said:
“One of the biggest challenges with any well-known entertainment brand is creating a physical experience that feels authentic to the world people already know and love. Every interaction has to feel considered, from the gameplay itself through to the technology that powers it.
Projects like this demonstrate what’s possible when flexible technology platforms are combined with in-house creative and technical development. By bringing together Game Volt’s Arena platform with CONDUCTR’s software, media and gameplay expertise, we’re able to create bespoke experiences that stay true to the original IP while delivering something entirely new for audiences.”
The collaboration marks another milestone in CONDUCTR’s growing portfolio of immersive entertainment projects delivered across the attractions, cruise and location-based entertainment sectors. Following the launch, CONDUCTR will share further insights into the development of the experience, including a behind-the-scenes look at the gameplay, creative development and technology behind the project.
