WHAT WE DELIVERED
Introduction
Alton Towers invited CONDUCTR to create a brand-new scare attraction for Scarefest. Partnering with YouTuber Daz Games, the aim was to reimagine the traditional scare maze format as something more interactive, social, and replayable.
We delivered a fully gamified horror experience that blended live actors with RFID technology, fast-paced gameplay, and a leaderboard system. The result was a high-intensity attraction that brought something genuinely fresh to the Halloween line-up.
The Challenge
Our task was to:
Design a new attraction format that was competitive and interactive.
Lead on procurement, fabrication, and AV installation.
Create an IP experience that kept people coming back.
Seamlessly integrate live actors and physical challenges with digital gameplay.
Deliver the project quickly and reliably, in time for Scarefest.
Our Solution
We created PANIC – a next-gen scare maze built around real-time gameplay, randomised tasks and a timed escape mechanic. We delivered:
RFID wristband with two unique, randomly generated symbols for guests to find and scan within the maze.
20 RFID scan points – a mixture of instant scans and task-based solution finding.
IP integration by working with Daz to create and record a fully immersive pre-show using audio media, SFX, haze, scenets and programmed lighting.
Live actors, with different character ‘states’ as the experience unfolds.
An interactive leaderboard that encourages competitive gameplay and replayability.
The Impact
PANIC became one of the standout attractions of Scarefest. It appealed to a new type of guest, generated strong word-of-mouth recommendations and gave Alton Towers a new maze format to build on in future years.
Key Results:
Above-average guest satisfaction KPI and appreciation scores.
Strong sales through a standalone ticketing model.
High guest return rates due to replayability with randomised objectives.
Expanded social media influencer and vlogger reach in new markets.
Renewed partnership with Alton Towers Resort to bring the maze back in a second incarnation.
Everything is designed, developed, and delivered in-house – from software and media to physical build and control systems. CONDUCTR designs immersive environments where tech disappears, and the experience takes centre stage.