// INTRODUCING GLOW COURT
CLIENT Norwegian Cruise Line
DATE INSTALLED 2025
PROJECT TYPE INTERACTIVE MULTI-USE OUTDOOR SPORTS COURT

WE DELIVERED

Game Design & Development
Proprietary Tracking
R&D and Rapid Prototyping
On-site Install
Software development
Production
The world’s first outdoor interactive LED sports court. Created by CONDUCTR
CONDUCTR is a creative innovation studio, powered by technology. We don’t wait for the future, we invent it.

World’s First Weatherproof, Interactive LED Sports Court

A groundbreaking collaboration between CONDUCTR and Norwegian Cruise Line.

Norwegian Cruise Line approached CONDUCTR with a bold vision. They wanted to transform the underused top deck space of their next-generation cruise ships into a dynamic destination in its own right. Traditionally, this space is dominated by pools and waterparks. While popular during the day in fair weather, these features offer little appeal at night or in cooler conditions. Norwegian Cruise Line needed something that would encourage guests to visit the top deck at any time, creating energy, connection and entertainment whatever the weather. 

Where cutting-edge design meets an unforgettable experience

At the heart of Glow Court is its versatility. Proprietary tracking technology with multiple layers of built-in redundancy allows up to eight players to take part simultaneously, enabling fast-paced, high-energy competitive games. The digital overlays support a wide range of content, from gamified football and basketball drills to casual interactive games that anyone can enjoy. The system was designed with inclusivity in mind, allowing guests of all abilities and experience levels to take part. 

Glow Court is powered by experiences designed around three core principles:

Momentum  – Fast-paced, high-energy, instinctive gameplay
Meta  – Multiplayer experiences that drive connection
Meaning – Memorable, emotional moments guests want to relive

Immersive. High-Energy. Unforgettable

Games like Volcano (a new twist on Basketball’s Horse) and Wall Ball (a high-speed football drill) blend physical movement with immersive visuals and smart play mechanics.

This is sports entertainment innovation at its most engaging – a true embodiment of competitive socialising technology.

A SEAMLESS USER JOURNEY.

Guests can book 15-minute sessions with flexible extensions, creating personalised, repeatable experiences on demand. Game modes and environments are changeable at the tap of a button.

World’s First Weatherproof, Interactive LED Sports Court
Interactive LED floor and wall
Supports up to 15 players simultaneously
Seamless switch between games, workouts, and media
Custom haptics, lighting and AR media overlays
No wearables – powered by proprietary motion-tracking tech
Ultra-durable outdoor design built for marine conditions
Built for those who want to deliver unforgettable experiences:
Event Organisers
Add tech-led play to your live activations.
Major Sports Clubs
Innovate training, engagement, and fan interaction.
Brand Experience Leads
Turn underused space into high-impact branded moments.
Cruise Lines
Convert top-deck space into a premium entertainment zone.
Premium Fitness Operators
Blend movement with media for immersive group training.
Luxury Hotels & Yachts
Offer next-gen play in high-end environments.
Glow Court was created by CONDUCTR, the creative technology company behind some of the world’s most ambitious immersive experiences.

Everything is designed, developed, and delivered in-house – from software and media to physical build and control systems.  CONDUCTR designs immersive environments where tech disappears, and the experience takes centre stage.

LET'S TALK.

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