WE DELIVERED
A groundbreaking collaboration between CONDUCTR and Norwegian Cruise Line.
Norwegian Cruise Line approached CONDUCTR with a bold vision. They wanted to transform the underused top deck space of their next-generation cruise ships into a dynamic destination in its own right. Traditionally, this space is dominated by pools and waterparks. While popular during the day in fair weather, these features offer little appeal at night or in cooler conditions. Norwegian Cruise Line needed something that would encourage guests to visit the top deck at any time, creating energy, connection and entertainment whatever the weather.
At the heart of Glow Court is its versatility. Proprietary tracking technology with multiple layers of built-in redundancy allows up to eight players to take part simultaneously, enabling fast-paced, high-energy competitive games. The digital overlays support a wide range of content, from gamified football and basketball drills to casual interactive games that anyone can enjoy. The system was designed with inclusivity in mind, allowing guests of all abilities and experience levels to take part.
Momentum – Fast-paced, high-energy, instinctive gameplay
Meta – Multiplayer experiences that drive connection
Meaning – Memorable, emotional moments guests want to relive
Games like Volcano (a new twist on Basketball’s Horse) and Wall Ball (a high-speed football drill) blend physical movement with immersive visuals and smart play mechanics.
This is sports entertainment innovation at its most engaging – a true embodiment of competitive socialising technology.
Guests can book 15-minute sessions with flexible extensions, creating personalised, repeatable experiences on demand. Game modes and environments are changeable at the tap of a button.
Everything is designed, developed, and delivered in-house – from software and media to physical build and control systems. CONDUCTR designs immersive environments where tech disappears, and the experience takes centre stage.