WHAT WE DELIVERED
Introduction
Dave & Buster’s set out to reimagine their venue experience for the next generation of guests. The vision for their Store of the Future concept was bold: create a destination where cutting-edge technology, immersive environments, and social gameplay come together to engage groups in new and memorable ways.
CONDUCTR helped bring that vision to life, delivering two flagship interactive systems that now sit at the heart of these reimagined venues.
The Challenge
Dave & Buster’s are household names for their sports bar and amusement arcades. They wanted to take this to the next level, elevating their social gaming experience by blending physical skill with digital thrill. The goal was to design experiences that felt authentic, energetic, and highly shareable, yet have minimal impact on the operational side of their business.
The challenge was how to reimagine traditional arcade experiences and create a completely new format for group-based interactive play, all while keeping the gameplay intuitive, fast-paced, and fun for players and spectators alike.
Our Solution
We developed two competitive socialising products built for fast, guest-led gameplay.
Supercharged Shuffle fuses classic shuffleboard with advanced optical tracking, live scoring and instant replays. Five interactive game modes, selfie onboarding and bold visuals make sessions more personal, more social and built for groups. It performs in any lighting, across any venue.
The Arena is a high-energy game space with an LED floor, digital walls, surround sound and reactive media, all driven by our proprietary tracking system. With games spanning agility, logic and skill, it gets groups moving and keeps them coming back.
The Impact
Supercharged Shuffle and The Arena were launched as key attractions in Dave & Buster’s Store of the Future locations, starting with Friendswood in 2023. Both experiences have quickly become guest favourites, offering high-energy, high-repeat-value gameplay that draws crowds and fuels secondary spend.
“I honestly cannot express enough how appreciative I am of the thought that went into the engineering of the equipment. This was definitely done with the “tech” in mind. The ease and quickness of having to swap out parts not only helps save time and frustration for the tech, but it also drastically reduces downtime, which is a huge plus for the guests. Truly, I am blown away by all the thought that went into this! The games are super fun, the graphics are amazing, and guests are having a great time! This is going to be FUN.”
– Justin S, Dave & Buster’s.
DISCOVER GAME VOLT
Game Volt is the competitive socialising product division of CONDUCTR, levelling up traditional arcade gaming with technological twists. There are over 150 installations of Supercharged Shuffle, The Arena, and Hotshots worldwide, encouraging larger group bookings, driving dwell time and increasing secondary spends at venues.
Everything is designed, developed, and delivered in-house – from software and media to physical build and control systems. CONDUCTR designs immersive environments where tech disappears, and the experience takes centre stage.