A NEW DAWN OF PERSONALISED ENTERTAINMENT

Re-imagine classic experiences with boundary-breaking technology.

Harnessing the power of next-generational AI technology, Attractions Intelligence can help operators to give a new lease of life to a classic ride, personalise a walk-through or gallery experience, or create something new to engage guests.

The ATTRACTIONS INTELLIGENCE BLUEPRINT
Real-Time Gesture & Emotion Tracking
Allows for passive interaction.
Response Data
Utilised at any given stage within an experience
Gaze Detection
Recognise when guests are observing content and structures, or hiding away
Procedurally Generated Content
Created from emotional responses and gestures with real-time reading.
Object Recognition
Used for secret unlockables to encourage repeat experiences

Stop interacting. Start reacting.

Natural language, gesture or emotion recognition can trigger effects within an attraction, turning entire parts of an experience into an interactive adventure. Anything from simple sound effects and lighting through to fully immersive digital environment effects can be affected.

Resurrect your haunted attractions.

Attractions Intelligence gives haunted houses and indoor scare attractions a brain. An attraction that thinks for itself, personalising frights in ways never before possible. Creating unique wow-moments of disbelief.

Scare Stare - Curse at Alton Manor

Using a combination of AI models, machine learning, 3D rendering and compositing, our scare stare tracks guest's faces and their expressions. This data feeds into a virtual character portrait which reacts to the guests and provides the perfect scare moment.

Graveyard

With simple data capture, guests can discover their names and profile images as part of an attraction experience. Perfect for a personalised tombstone in a creepy graveyard scene.

FREQUENTLY ASKED QUESTIONS
Guests don’t need to press, swipe or scan. The environment responds to their presence, movement and reaction. It feels natural. Immediate. Designed around them, not a control panel.
Any experience that benefits from personalisation or unpredictability. Dark rides. Preshows. Mazes. Exhibits. Queue lines. It adds depth, replay value and a sense that no two runs are the same.
Yes. Attractions Intelligence is modular. We can retrofit it into legacy attractions or integrate it into new builds from day one. No need to tear anything apart to level it up.

Stop interacting. Start reacting.

Everything is designed, developed, and delivered in-house – from software and media to physical build and control systems.  CONDUCTR designs immersive environments where tech disappears, and the experience takes centre stage.